About Our Founder

Katina Holliday

Katina Holliday, FNP, Founder & CEO

Family Nurse Practitioner, Businesswoman, Entrepreneur, Community Leader

Originally from Mississippi, Katina Holliday’s early education and first career steps, were driven by a passion to help others into a sustainable healthier lifestyle. Despite growing up with parents who didn’t graduate from high school, they instilled in their daughter the importance of a good education. Mrs. Holliday worked three jobs to put herself through nursing school and obtained her degree as a single mother raising a young son.

With the combination of her early struggles and becoming a nurse practitioner, Mrs. Holliday sees the whole person, the community in which they live, and what kind of support systems are needed to move away and stay away from living on the streets.

As a natural leader, in a state known for out-sized egos and fractious politics, Mrs. Holliday has an extraordinary talent for bringing together community leaders, policy makers, philanthropists, corporate donors, and contentious municipal, county and state officials — and uniting them for the greater good.

Her growing network of innovative organizations serve as a bright guiding light — and set an example for how to create scalable, sustainable solutions — in a state plagued by growing homelessness despite the well-intentioned expenditure of many millions of dollars.

Katina received her Associate of Science (AS) from Mississippi University for Women in 1999. She then went on to receive her Bachelor of Science in Nursing (BSN), as well as her Master of Science in Nursing (MSN) from Azusa Pacific University.

In 2021, she was honored with the keys to her home city, Aberdeen, Mississippi, and recognized for her philanthropic work in the community.